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Why Pet-Friendly Homes Are in High Demand

One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing out the aspects of your home that make it ‘pet-friendly’ in your listing, you’ll attract these buyers, rather than alienating the 68% of American households that have a pet! If you are one of the many homeowners looking to…
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Staging Tips for Selling to Specific Target Markets

For so long, we’ve been told to keep everything neutral when selling our home to appeal to the widest base. But what if we don’t need to? To differentiate your home today, you may need to think like a model home interior designer. When you walk through a model, it’s very clear who they think…
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